.New Delhi: Dependence Retail organizes to prolong Superdry in to the athleisure section which are going to put it in straight competitors with leading sports wear brands like Nike, Adidas and also Asics.Last year, the English fashion trend brand name had tattooed a shared project agreement with Reliance Brands for the purchase of Superdry's copyright possessions in India, Sri Lanka, and also Bangladesh for u20a4 40 million (almost 405 crore during the time). Superdry's venture into the athleisure portion in India will certainly be actually a first for the company around the world, with many establishments readied to be opened across India. Initially, the business is going to sell clothing, and also later on shoes after securing BIS certification." The provider has been dealing with a retail format for athleisure items, which has actually observed a rise in demand because the pandemic. It might enjoy French seller Decathlon additionally with large layout retail stores, while Superdry sports will be mid-size outlets," pointed out a shopping center driver knowledgeable about the development.Reliance Retail did not react to ET's queries.Sales of leading sports brand names have actually run in the past two years, steered through boosting awareness concerning physical fitness and also climbing need for athleisure wear and tear. With a population of more than 1.4 billion, India is one of the fastest-growing as well as biggest worldwide markets for sports apparel and also footwear companies.Most global brands have actually been actually around in the country for greater than 20 years as well as have actually grown through alliances with cricket as well as other sporting tasks. The more recent participants, however, have been positioning themselves as relaxed way of life as well as frequent sportswear brand names. India is viewing enhancing enthusiasm in sports including kabaddi, soccer, volley ball, hockey and also badminton.Superdry got into the nation in 2012 in partnership with Reliance Brands, a venture of Reliance Retail Ventures Ltd (RRVL). RRVL possesses relationships with individual fashion trend labels in segments like luxury, bridge-to-luxury as well as high-premium as well as high-street lifestyle like Armani Exchange, Burberry, Bally, Canali, Diesel-powered, Fuel, Hugo Supervisor, Hamleys as well as Jimmy Choo, Valentino and Balenciaga for the Indian market. Dependence Brands likewise acquired toy retail store Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
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